Businesses now are beginning to enter a new phase, which, whether we like it or not, is going to be permanent. Though brands have always worked on establishing relevance to consumers, the new phase today requires a major pivoting. While other brands have established promises of quality and performance, the new normal requires brands to be rooted in purpose to remain relevant.
Pivoting in this time of uncertainties is not an overnight thing. It’s a process of combining good elements together to create a single pivoting game plan. Here are tips to help leaders and organizations pivot smoothly and successfully.
GET OFF THE WALL
Make sure to bring your organization’s values off the wall and make this as a guide, every day. There will be shifts and different perspectives but focus on your purpose.
PREPARE FOR A BRAND MARATHON
This is a sprint now, but this is the time to prepare for the marathon towards the better normal to surpass any uncertainties.
CREATE A METRICS THAT MATTER
Identify the purpose metrics that matter. Plan what you need to do and figure out how to measure it, because a corporate purpose that cannot be measured, cannot be achieved.
LOVE YOUR PEOPLE
Always take note that everyone is watching on how you treat your employees. In fact, your people should be your number one concern, that can really shape up your brand more than you know.
LISTEN CAREFULLY
Always listen and focus on human insights. Try to be the pro in detecting human signals, how they react, what they mean to your business, and how they respond at speed. This will drive a more innovative brand era – if you engage.
