HDI Admix sets the advertising standards higher in the face of adversity
August 25, 2020
[Editor’s note: Out-of-home advertising is one of the industries most badly hit by the pandemic. So, now that the public is encouraged to stay at home, HDI Admix is pivoting to find more ways to be of service.]
Over the years, HDI Admix has established itself as a maverick in the out-of-home advertising industry with unique large format and waiting shed executions that have captured the imagination of Filipinos all over NCR.
Yet it was difficult to fathom the impact COVID would have on its business.
“When the Enhanced Community Quarantine was announced, business dried up overnight. Clients started calling up to put their advertising campaigns on hold and it was a challenge for us to figure out what we needed to do to carry on with our business,” said Raoul Buencuchillo, vice president for sales.
The leadership team made the key decision to support its clients while roping in its vendors and site owners to lend a helping hand.
“We are privileged to have established incredible relationships with our clients, vendors, and site owners through our commitment to doing things right by them,” Raoul continued. “We saw this challenge as an opportunity to get to know not just everyone we worked with better, but also one another within our company. We knew we could not just sit by and do nothing, waiting for this to pass. We always did things a little differently from others, and this was a great chance for us to think out of the box.”
