Resilience is key

We have all been, and currently are on the rocks when it comes to our respective businesses. But the quicker we are to accept, the faster for us to embrace the better normal. What happened in the past months was a seismic effect and it is expected to continue changing our lives even if quarantine gets lifted.

Many marketing experts say that businesses should be resilient during these unexpected challenges, because you don’t want to lose everything you built for your brand to just disappear on thin air due to this pandemic. You have to let your target consumers know that, despite the quarantine and pandemic, you are available, online and offline, whether they are at home or outside.

HDI Admix is the sales agent of the authorized advertising manager of MRT DevCo.

One good example is McDonald’s. While other brands have decided to stop advertising, McDonald’s is playing their A game to be top of mind by making themselves visible along the stretch of EDSA. McDonald’s is now advertising the new normal of ordering their food as people start to go out.

Based on researches, brands that record positive success rates during these times are those that focus on the double bottom line of profit and people. And what we’ve learned during these challenging times is that brands should continue to advertise their businesses, communicating their relevance and value proposition through different customer touchpoints. A brand with a strong equity remains on top of the game and will never be toppled off by any pandemic or crisis.